The business of filmmaking has changed dramatically over the past few decades, and it shows no sign of letting up. Production companies must adapt to new technologies, new audiences, and new business models if they hope to thrive in the future.
Challenges Facing Filmmakers Today?
The production process is always difficult, and the stakes are high. If a film does not meet the expectations of the producer, crew, or investors, it won’t make money. On the other hand, if it succeeds, it could make a lot of money—enough to sustain the business for years to come. There are a number of challenges that are particularly important today. First, the industry has seen a significant increase in the number of films being produced. This puts filmmakers in direct competition with one another, putting pressure on producers to produce a high-quality product at a lower price. This increase in supply means that it’s harder than ever to stand out in the market. Producers must also now deal with an audience that expects content on demand. Audiences are increasingly viewing content on streaming platforms like Netflix and Amazon Prime, which do not feature scheduled programming like traditional television. This means that content producers must be more agile, able to produce high-quality content on a rapid timeline.
Producing Content for Multiple Platforms
As the demand for content has risen, the number of platforms for distributing that content has increased. There are now more than 400 digital video platforms in the world, compared to just one (the BBC) in the early 90s. This is a positive sign for content producers, as it means more potential partners for distributing their work. However, it also means that producers must adapt their work to suit these different platforms. For example, a producer may create a documentary for Netflix, which has its own unique brand identity. The producer must create something that fits with that brand while also meeting their own creative goals. Strategies like storyboarding, where an artist sketches out the key scenes of a film before shooting begins, can help ensure that a producer pitches their work in the right way—regardless of the platform.
At Emmacratic, We Are Data-Driven
As technology continues to transform the film industry, producers and content creators are increasingly using data to inform their decisions. For example, a director may use algorithms to analyze the shots and edits in their film, looking for places where the film could be improved. This analysis can help filmmakers more easily identify moments where their film could be more engaging. Data is also useful for producers when identifying their target audiences. More than ever, companies are using several algorithms to analyze a wide variety of data points, including social media posts, to identify potential customers etc. This information can help producers create content that more accurately fits the needs and desires of their target audiences. While data can help inform decisions, it must be paired with human creativity and artistic vision and this is what we specialize in.
Yes! Our Staff Are Trained
Emmacratic continually train its staff in new technologies and new methods of working. It’s not enough to hire someone who has a lot of experience with cameras; producers must also hire people who can adapt to new technology. For example, when high dynamic range (HDR) cameras first started being used in film, many cinematographers weren’t familiar with them. This led to a lower-quality product. HDR cameras take several images at different exposures, which are then combined to create a single image. This process allows filmmakers to better control how their image appears on screen. A producer must hire people who are comfortable with this technology.
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